Bud Light’s parent company, Anheuser Busch InBev, placed two marketing executives overseeing its recent campaign with a transgender activist on leave. Alissa Heinerscheid, the brewery’s VP of marketing, and her boss, Daniel Blake, who oversees all Anheuser-Busch brands, took leaves of absence. “Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokeswoman said in an email. “Daniel has also decided to take a leave of absence.” According to insiders, their decisions were not voluntary. After the campaign’s public release, in which transgender influencer Dylan Mulvaney posted a personalized Bud Light can with her face on it, “Boycott Bud Light” started trending on social media. Musician Kid Rock even posted a Twitter video where he shot cases of Bud Light with a rifle. Although a replacement has been named for Heinerscheid, Blake’s position remains open.
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