Budweiser Rebrand Attempts Fall Flat
In the face of a consumer protest after Anheuser-Busch signed a marketing deal with transgender activist Dylan Mulvaney, one of its subsidiaries, Budweiser, released a pro-America ad on Friday evening. Many are saying the ad is an attempt to move away from the company’s affiliation with left-wing activists. The patriotic ad was filled with patriotic imagery and attempted to appeal to conservatives by saying Budweiser’s history was equal to "the story of the American spirit." Although Budweiser’s newest marketing stunt was made as an appeal to conservatives, the ad was met with widespread criticism across social media. Critics pointed out that the ad fell flat, and nothing less than an apology from Anheuser-Busch would cause them to break their boycott. Since Anheuser-Busch signed with the transgender influencer, their company has lost over five billion dollars, and their beer has been pulled from dozens of bars nationwide. Although it might be a hard pill to swallow, the company may have no choice but to make amends with its consumers; at the end of the day — cash is king. Read More
